Building the future of applied learning

Like many lifelong learners, we were voracious readers but terrible at implementation. We'd finish books feeling inspired, take notes, maybe even create action plans, but then watch those insights fade as daily life took over.

The breakthrough came when we realized this wasn't a personal failing - it was a systematic problem. Traditional learning formats weren't designed for busy people who need practical, personalized guidance to turn knowledge into action.

So we started small. We began with a simple question: what if we could take the world's best non-fiction books and transform them into personalized and actionable coaching experiences? What started as a tool for ourselves has grown into something that's helping other people actually apply what they learn.